Digital Marketing Specialist

The Digital Marketing Specialist (Affiliate & Partnership Marketing) is responsible for growing the global affiliate marketing channel by developing demand generation programs, executing marketing campaigns, providing analytics, and process improvements.

Job Responsibilities:

• Identifying and recruiting new Partners and Affiliates for current and new product categories

• Develop thriving relationships with Partners globally (US, GB, DE, FR)

   

• Developing and monitoring Partners promotions to drive traffic and sales

   

• Business reporting for affiliate marketing promotions and activity

   

• Maintaining campaign/demand generation programs with Partners including brand content, affiliate channel content and transactional campaign content (includes marketing production for affiliate marketing assets)

   

• Identifying and implementing opportunities in new markets (AU, EU)

   

• Keeping track of Partners sales and sales operations

   

• Monitoring and reporting on competitors’ affiliate campaigns and promotions

• Bachelor’s Degree in Marketing, Business, or a relevant field of study

• 3+ years' experience in online marketing, social media marketing and/or channel marketing

   

• 3+ years' experience in marketing funnel optimization and analytics

   

• Google Analytics, Attribution Tools, CRM (Salesforce.com preferred), marketing automation (ExactTarget preferred), Web analytics and creative production (HTML editing, Adobe Photoshop preferred) experience

   

• Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities

   

• Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units

   

• Outstanding interpersonal skills are also required. You need to be decisive, action-oriented, and be able to motivate, inspire, and lead cross teams to leverage resources effectively.

   

• Strong written, verbal communication and listening skills

   

• Demonstrated ability and willingness to roll up sleeves and execute to get the job done